A new series of PSAs from the AIDS Council (view here) try to engage young people's interest in safe sex by making allusions to Foursquare check-ins. As the couples in the advertisements undress, a little box pops up over one person's genitals saying "NAME and 34 others were here."
My charitable impression is that the ads are based on the notion that when you have sex with someone, you are also sleeping with everyone they've had sex with in the past. Other analysts' less charitable impression seems to be that the ads are engaging in slut shaming and equating promiscuity with STD risk.
Although I agree that it's a problem if the impression young people take away from the ads is that only the promiscuous get or spread STDs, I do think that these PSAs are a catchy, and hopefully effective, way to get young people engaged in talking about the potential risks of sex. However, if we get to the point where people are actually checking in at their partners genitals using Foursquare, I'm going to be really disturbed. The only person who should be Mayor of your body is YOU.
Source: http://std.about.com/b/2012/10/26/foursquare-and-seven-condoms-ago.htm
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